Imposter Syndrom, a Webinar, and the Truth about Branding
Last July I (co)hosted a webinar for the first time in my life.
Which meant that...
I was involved with the whole process from beginning to end.
Imposter syndrome surfacing at its best, I constantly doubted and questioned myself
“Who am I to share knowledge with others?”
The fear of judgement when I had to proactively reach out to people.
The exposure I surely never wanted in my life, as someone who enjoys quietness, prioritises privacy, and is at least 70% on the ambivert metric, heavily leaning toward the introvert side.
All the way until I was rehearsing with my cohost 1 hour before the event (for the 4th time, including once by myself, and once with a friend who surely loves me enough to tolerate my blabbering), I still felt I was not confident enough, or well prepared. I even thought to myself:
"Probably my part of sharing wouldn’t add much value, people must already know these things… what’s the point of sharing?"
Yet I showed up, and DID IT AFRAID - something I’ve learned from amazing women in the coaching business.
Our Webinar in July 2025
And I am immensely grateful for my past self who decided to take the leap.
I gained experience in holding a webinar, learned valuable insights for my own business, and, the most amazing part, received an overwhelming amount of positive feedback from people who joined us.
Those conversations made me realise something important.
Many people think building a brand that makes an impact starts with visuals. In reality, it starts with strategy. Not just a pretty design, but a deep alignment between your values and your audience.
A proper brand strategy never begins with a Canva template, font choice, or colour palette. It begins with your business’s core values, from there, develop into how your brand interacts with its audience, speaks their language, and makes them feel seen.
The most common concern I hear from coaches starting to create a brand for their business is:
“I don't know which design direction I should go for. A style or a colour I love, or what my audience interacts with the most?”
When we start our coaching business, we often begin from a deeply personal place:
Our values, vision, aesthetics.
This is important because it makes the brand authentic and true to us.
However, if we stop there, we risk making the brand feel self-centred, more like a personal blog than a space that serves and connects with our audience, our clients.
A strong brand starts with you, but lives and grows in the hearts of the people it serves.
Here are some questions you need to ask yourself when you are on your journey shaping a brand strategy that truly works:
What feelings do I want to curate for my audience?
How do I want my audience to feel when they visit my space?
Does this help my audience feel seen and understood?
What lasting impression do I want my brand to leave?
By answering these questions, you’ll start to have a clearer picture of how you want to shape your brand identity.
