The idea of Design intoLife
Hey, I am Belle.
I’ve always been drawn to mindfulness and personal growth since I was a teenager, with a deep appreciation for the people who guide, heal, and support others. But for years, I found myself in the fast-paced corporate design world, disconnected from the values that truly resonated with me.
In 2020, I had the opportunity to work with Milena, one of Vietnam’s pioneering coaches. Collaborating with her build an authentic online presence reawakened something in me. I realized that design could be more than aesthetics—it could serve a deeper purpose. It could become a bridge between those doing meaningful work and the people they’re here to help.
As I continued working with purpose-driven clients—from coaches to educators and wellness practitioners—I saw a clear gap:
Many lacked a digital presence that felt like them—soulful, clear, and aligned with their values.
Too often, I saw them relying on generic templates from Canva.
The result? Marketing materials that didn’t reflect the depth of who they are or the transformational work they offer.
Design might seem like a small detail, but it holds power.
In a crowded online space, your visual presence speaks before you do. When it’s aligned with your essence, it builds trust, creates resonance, and attracts the right people.
This realization inspired me to create intoLife—a creative studio devoted to helping those who guide, teach, and support others bring their purpose to life through intentional, authentic design.
Me and my beloved coaching community
Our team
Mai Belle
Project management, brand design, customer experience
EN
VN
With 8 years of experience in design agencies in Vietnam and as an in-house designer in Singapore, she bring a comprehensive understanding of design and client collaboration.
Over the past 3 years, she has specialized in the coaching industry, gaining valuable insights into the unique needs and dynamics that coaches face. This blend of experience allows her to create tailored design solutions that resonate deeply with clients and effectively support their growth.
Jacquelyn
Product design, brand design, agile workflows
EN
FR
A product designer (UX and App) with years of experience as a visual designer. I’ve made my mark in diverse workplaces, from advertising, technology to airlines.
My workflow is always evolving to be as efficient and productive as possible, while collaborating and involving the client in the design process so you can rest assured.
Why working with us
Purposeful and Aligned Designs
We focus on creating intentional and functional branding and websites that align with your business.
Our personalized solutions capture your uniqueness, ensuring your brand stands out while fostering meaningful connections with your audience.
Support for Your Business
We provide comprehensive support that covers everything from design to implementation. Whether it’s setting up lead magnets, building your email list, or integrating essential tools.
We handle the technical aspects, allowing you to focus on what you do best.
Understanding of the Coaching Industry
With over 4 years of experience working alongside coaches, educators, and wellness practitioners, we have a unique insight into what purpose-driven professionals truly need.
We understand the nuances of your work, your client’s expectations, and the importance of creating a brand that supports your business values.
Testimonials
Questions? Let’s chat!
HAVE QUESTIONS OR JUST WANT TO CHAT? BOOK A FREE CONSULTATION WITH US.