AbroadWise / Study abroad agency
AbroadWise is an overseas education agency based in Vietnam, committed to guiding students on a seamless and purposeful journey to international education. They deeply understand the challenges students face and provides tailored solutions through innovative frameworks and tools. With a client-first approach, the company ensures students can confidently embark on their study abroad journey with clarity and ease.
Brief
AbroadWise needed a brand identity to communicate its unique value in the saturated study abroad consultancy space. The goal was to position the brand as both knowledgeable and nurturing — a trusted partner guiding students through the deeply personal and often overwhelming journey of international education.
Solution
We developed a brand strategy centered around mindfulness, warmth, and innovation. The visual direction balanced sophistication with approachability, bright color palettes, and symbolic north start. The brand voice emphasized transparency and mindfulness ensuring students felt seen, supported, and empowered at every step.
Research
Our process involved target client researches, capturing the emotional drivers of students — detail-oriented, ambitious young adults seeking meaningful global experiences. Competitor analysis showed gaps like information overload, outdated visuals, generic branding. AbroadWise fills these with intentional design and a values-led narrative.
